I’ll be honest, I got this for my husband. I thought I would pamper him and tame his beard at the same time. As he gets older and grayer, his beard seems to get more bristly or pinchier. I asked him if he would be willing to use this product if I got it for him to review and he said he would give it a try. At first he wasn't sure what to do with it. The directions say to put a dime size in the palm of your hand and work it into the beard. Men tend not to follow instructions so he used a little more than recommended. He must have liked it if he kept dipping into the jar. When I asked him how his beard felt to him, he said he thought it was a little greasy but he didn't use as directed as I pointed out. He said he will try again. The second time was a much better experience. His beard is softer and he said it is less itchy since using the beard balm. I can feel the difference as well, less beard burn on my face from smooching. It smells so good too. It has a fresh clean scent. No more strong men’s cologne scent over top food smells. So for the two of us, it is a thumbs up. You may not be able to see a difference in the photo but with all those wonderful moisturizers it feels softer and smells better.